Forging Forward: Leadership Path to Sustainable Success

Forging Forward: Leadership Path to Sustainable Success

The Direction of AI and The Future of Jobs

AI will continue to expand, but how far and with what impact is still uncertain. Instead of chasing predictions, let’s examine it with clarity and balance.

Tarik Guney's avatar
Tarik Guney
Sep 11, 2025
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Photo by Immo Wegmann on Unsplash

AI is going to be used more, but precisely how much and with what impact is still unclear. Rather than predicting the unpredictable, let’s look at AI more rationally and holistically. For instance, some argue AI will eliminate jobs, while others see it as a catalyst for new opportunities. Which view holds true remains to be seen.

Beware of the Hype

Before we start, a word of warning: don’t cave in to the hype, and don’t listen to the millions of predictions. One of them might happen more likely than another, but that won’t make the person making the claim any smarter than the others—it’s just a variation in the dataset.

A Personal Experiment: bravekids.app

bravekids.app is an app I built with AI without a single line of manual coding. I was sitting next to my daughter, making up stories for her while she was falling asleep. The idea of putting together a website came to mind, and I developed and published the first version of bravekids.app in just a couple of hours. In fact, I finished most of it while waiting for my daughter to drift off. It has paying subscribers now.

Enterprise Software Is Different

I am not naive enough to think that enterprise software is the same as my hobby-level app. Enterprise challenges are different beasts. That’s why the primary help of AI is to accelerate delivery, not to replace everything. And if you believe in your company’s mission, you can use AI for your company, your team, and yourself to deliver faster, seizing opportunities earlier and more often.

AI and the Workforce

Everyone worries that AI is going to slow down hiring and gradually push people out of the workforce. But there is another possibility, which I believe is more likely to happen.

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